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Jessica Houston and her 3-year-old daughter, Jamyla, search through Halloween decorations and costumes at PJ’s Party Supplies in Denton.
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Halloween sales good at local party supply stores

Local party supply stores and seasonal shops are reporting good sales of skeletons, witches, ghosts, pumpkins and, of course, spider webs as well as other Halloween decorations this year.

Sales at PJ’s Party Supply, located off North Interstate 35, are up from last year, said June Schiada, who owns the store with her husband.

One factor that has helped her business is two of the temporary stores — Voodoo Halloween and one by Party City — didn’t open locations in Denton this year, she said.

“We’re completely out of spider webs and normally that doesn’t happen,” she said. The sales volume has gone up, Schiada added.

The National Retail Federa­tion reported that 170 million people plan to celebrate Hallo­ween this year.

According to the Halloween consumer spending survey completed by the retail trade group, 71.5 percent of Americans will celebrate the holiday, up 68.6 percent from last year.

More than half will decorate their houses and yards, according to the survey, and 36.2 percent will throw or attend a party.

Consumers will spend an average of $79.82 on decorations, costumes and candy — up slightly from last year.

IBISWorld, an industry and market research company, reported the revenue from decoration sales will be $2.4 billion — an increase of 23.7 percent from the previous year.

In 2009, Halloween spending dipped but has increased again in the past few years. Card sales are the only area where spending decreased in 2012, according to the study from IBISWorld.

“We’ve almost sold out of our props,” Schiada said.

Most of Schiada’s customers tend to go for the scary decorations rather than the cute decorations that say “Happy Halloween,” she said. 

Schiada started putting out the Halloween items Aug. 1, which is earlier than in previous years. “It takes about three weeks to get everything out,” she said.

Because of the reorganization of the store, it has been able to serve a larger variety of customers, whether it’s for Hallo­ween, fall or Thanksgiving decorations, she said.

Halloween and graduation are the biggest times for party supply stores, Schiada said.

Across town on the Square, Garden Gate offers more sweet and whimsical Halloween decorations, including witches, black cats, spiders, pumpkins and candy dishes.

The shop’s Halloween decorations have been out since mid-September, said owner Traci Davis, who added that sales are looking good this year.

Halloween is going to spark this year’s holiday shopping season, according to an eHoliday study conducted by Shop.org.

“Halloween is actually the second biggest holiday of the year,” Davis said. Christmas is the shop’s biggest holiday.

She will begin selling Christmas decorations during the holiday open house on the Square on Nov. 10 and 11, offering homemade punch, cookies and brownies.

According to the eHoliday survey, 50.1 percent of consumers polled will begin their holiday shopping online by Halloween. Another 43.2 percent will wait until they see the early promotions and start in November, the survey said.

Those polled said convenience was the main reason they would consider shopping online while others cited free shipping.

The eHoliday study, now in its 10th year, was conducted by BIGinsight for Shop.org, the digital division of the National Retail Federation.

The poll surveyed 2,988 consumers from Sept. 26 to Oct. 11 and 40 online retailers from Sept. 25 to Oct. 11.

Staff writer Karina Ramírez contributed to this report.

RACHEL MEHLHAFF can be reached at 940-566-6889. Her e-mail address is rmehlhaff@dentonrc.com.

 


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