Karina Ramírez: Business rides wave of nostalgia

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Karina Ramírez/DRC
Some of toys available at DFW Vintage Toys, a store that buys and sells vintage and current action figures, toys and playsets in Lewisville.

Jayden Frost, owner of DFW Vintage Toys in Lewisville, said most customers give similar answers about why they’re visiting his store.

“I promised my girlfriend that I would get rid of this stuff,” one customer said Wednesday.

Frost, 39, opened his 400-square-foot shop in April. There, he sells and buys vintage toys, current action figures, comic books and play sets.

The store is packed floor to ceiling with figures from Star Wars, G.I. Joe, Transformers, He-Man and other popular toys from the ’80s.

Frost said he has around 10,000 items, plus two back offices full of toys and another 10-by-10-foot storage space. He started his business inside that storage facility earlier this year, meeting people by appointment, before opening his small storefront.

He’s already looking for a larger location.

“We have done 20 times what I projected since we started this; we are in the green already,” he said. “It is fantastic.”

Frost credits the popularity of his store (with 4,500-plus followers on Facebook) to the nostalgia market.

“I credit a lot of it to Netflix,” he said. “Guys my age are showing their kids all the cartoons we grew up with.”

Frost said his business allows him to spend time with items he enjoys and talk to people about their toys.

“We pay a higher percentage than most people — we pay 20 to 40 percent on average retail, and even higher in some cases,” he said, adding that customers can also get free appraisals.

Frost said his customers and sellers come from around the Dallas-Fort Worth area — some in a financial bind and in need of cash, and others excited to find a storefront locally, where they can touch and see the item they are looking for.

“I really believe in it because the people that come here are so happy to find us,” he said.

Frost, a musician, said he always wanted to own his own store, but it was mostly a scare that inspired him to start his business.

“I lost my voice at a concert this year,” Frost said.

He was the frontman/vocalist for 2006’s revival of When in Rome, the ’80s New Wave band known for its one hit, “The Promise.”

“I can’t sing for six to eight months,” he said. “I am going to physical therapy.”

While his voice recovers, he’ll continue to dedicate himself to his toy business, which he says takes him 70 hours a week to run.

At the store, he fields a barrage of phone calls from people who want to know what he offers, what he’ll buy and where the store is located.

Frost is also doing a lot in his personal life.

“In three months, I got married, became a stepdad, opened a toy store and semi-retired from deejaying and singing,” he said.

DFW Vintage Toys is located at 896 N. Mill St., Suite 207, in Lewisville. Hours are 11 a.m. to 7 p.m. Tuesday, 3 to 9 p.m. Wednesday and Thursday, and 10 a.m. to 6 p.m. Friday and Saturday.

For more information, visit www.facebook.com/DfwVintageToys.

The city of Denton issued the following certificates of occupancy in June:

■ ANL Collision Center, auto repair, 2401 Worthington Drive, No. 133

■ QES LLC, professional service office, 2321 N. Masch Branch Road, No. 317

■ Jorel Shockley, vehicle repair, 2321 N. Masch Branch Road, No. 304

■ Vapors Smokes & Novelties, retail sales, 326 E. McKinney St., No. 106

■ Creative Assembly Systems, distribution, 2321 N. Masch Branch Road, No. 366

■ Rangeland Drilling, vehicle repair, 2401 Wortthington Drive, No. 139.

This month, stores on and off the Denton Square are joining in a customer appreciation event by offering specials, sales, refreshments and drawings every Wednesday in July.

At the end of the month, one grand-prize winner will be selected as the winner of items from all of the participating merchants. Winners will be announced via e-mail.

Participating merchants include:

■ Andaman Thai Restaurant

■ Amyx Fine Jewelry Consignment

■ Annie Girl

■ Atomic Candy

■ Barefoot Apparel

■ Banter Bistro

■ Bellissima Spa & Salon

■ Beth Marie’s Old-Fashioned Ice Cream & Soda Fountain

■ Bullseye Bike Shop

■ The Candy Store

■ Cartwright’s Ranch House

■ The Chestnut Tree Tea House

■ Circa 77 Vintage Boutique

■ County Seat Antiques

■ Courthouse Collection

■ A Creative Art Studio

■ Dusty’s Bar & Grill

■ El Guapo’s

■ First People’s Jewelers

■ Flower Garden

■ Garden Gate

■ Gerhard’s German Restaurant

■ The (Ghost) Note

■ J&J’s Pizza

■ La Di Da/Shoe Fly

■ McBride Music & Pawn

■ Mad World Records

■ McNeill’s Appliance

■ Mellow Mushroom

■ More Fun Comics & Games

■ Noles General Store

■ NV Cupcakes

■ Recycled Books Records CDs

■ Re-Jenesis Barber Shop

■ SCRAP Denton

■ Serendipity on the Square

■ Shop the Barn

■ Sleeping Lizzards

■ Small Fry

■ Thomas’ Ethan Allen Interiors

■ Twisted Scissors

■ Vigne Wine Shop

■ W. Douglas Antiques

■ Wine Squared

■ Yogurt Fusion


Coming up

The Lakes Cities Chamber of Commerce will provide a “State of the Chamber” update during the weekly coffee gathering from 7:15 to 8 a.m. Wednesday at PointBank, 3971 FM2181 (Swisher Road) in Corinth. For more information, visit www.lakecitieschamber.com.

KARINA RAMÍREZ can be reached at 940-566-6878 and via Twitter at @KarinaFRamirez.

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