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DBC: Daryl Hively: Tell your story utilizing social media for a small business

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Daryl Hively

Everyone has a story to tell. How you tell that story, well, that's up to you. For a small business owner, this story might be late nights, early mornings, triumphs, failures and tears. Consumers aren't just buying products anymore; consumers are buying stories.

Don't wait for a talk show to call, for a journalist to write a feature, for a ghostwriter to pick up your autobiography. It is your story. Tell it how you want it to be told in a public, interactive space where anything is possible. Social media is ready to tell your business' story. Are you?

Improve brand loyalty

Social media: it's in the name. Platforms like Facebook, Twitter and Instagram provide an interactive space for businesses and their audience to directly engage. Customers can ask questions, leave feedback, and hear your story. These interactions humanize the business and have been shown to increase a consumer's brand loyalty. If someone likes your page, they've done it for a reason. That's why so many more Americans are more loyal to the brands that they choose to follow on social media.

Daryl Hively
Daryl Hively

Improve customer experience

A bad review can be an amazing opportunity to publicly make an angry customer a happy customer. Demonstrate the business' customer service skills by responding to all comments, reviews and inquiries (yes, even the bad ones). This is an opportunity to publicly display just how far you are willing to go to make things right for a customer.

Increase engagement

By investing just a few hours in your story each week on social media, a business owner can see a real increase in engagement and following. Take the time to write evergreen content. This content is always relevant and considered "lasting." Investing a small budget of just $10 a week on a boosted Facebook post can measure huge results. Not technologically savvy? Choose a reliable digital marketing agency to tell your story.

When business is booming, the idea of adding social media to your daily agenda may feel exhausting. Try to break it down by creating a social media strategy that you and your team will follow. Find your brand's story and start telling it!

Daryl Hively is the CEO of Guarantee Digital, a digital agency working with media partners in over 200 markets. Visit www.guaranteedigital.com to learn more.