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Caroline Booth: Denton — Shop here on purpose

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Caroline Booth

Does it really matter if you shop in Denton? 


Caroline Booth
Caroline Booth

When you shop here, the purchases you make help build and strengthen our local economy. According to the American Independent Business Alliance, $68 of every $100 spent at a local small business is recirculated in our community to pay employees, buy supplies, purchase new merchandise and support nonprofit organizations.

Whether shopping at a local small business, chain or big-box store located in Denton, your purchases also generate sales tax. A portion of that sales tax supports the city's budget, which provides public services such as police and fire protection, streets, parks and libraries. 

Remember: If you choose to shop in another city, you are providing that community with sales tax to support its public services. It's also important to note that shopping online may not provide sales tax to Denton.

Shop Here on Purpose (SHOP) Denton is a program of the city's Economic Development department that is inclusive of all businesses located within the city limits of Denton but primarily focused on small businesses. SHOP Denton's goal is to increase sales tax revenue by educating our community on the importance of shopping locally. We achieve this goal through marketing materials, social media and special events like Shop Small Saturday.

Shop Small Saturday is on the Saturday following Thanksgiving, so it's Nov. 25 this year. Shop Small Saturday is a day to celebrate and support small businesses and all they do for their communities by getting out and shopping locally. Festivities will include special promotions from your favorite small businesses, a selfie contest, fun prizes and welcome centers at key locations around town. You can find complete details at and get updates on Facebook by liking @ShopDentonTexas and on Instagram by following #ShopDentonTexas.

You have the ability to shape our city by choosing where to spend your money on goods and services. We invite you to join in and #ShopSmallDenton on Nov. 25!

L. Caroline Booth is the director of economic development for the city of Denton. Contact her at 940-349-7751 or City of Denton economic development specialist Christina Davis contributed to this column.