Skip to Navigation Skip to Main Content
Courtesy photo

Karina Ramírez: Dedication pays off for local car dealer

From left, Ezequiel Quiñonez, Sebastian Quiñonez, Lucrecia Quevedo and Carlos Quevedo stand outside their second Ezec Auto Sales location in Denton.Denton Record-Chronicle/Karina Ramírez
From left, Ezequiel Quiñonez, Sebastian Quiñonez, Lucrecia Quevedo and Carlos Quevedo stand outside their second Ezec Auto Sales location in Denton.
Denton Record-Chronicle/Karina Ramírez

Guatemala native Lucrecia Quevedo’s first used car she sold was a Volvo.

“It was almost a white vehicle since its paint was coming off it,” she recalled.

In 1994 and finding herself economically disadvantaged after a divorce, she decided she would become a used-car sales woman by investing $500 to purchase an old vehicle from a local Denton car dealer.

“I took out the carpets and cleaned it with my Amway products. I polished it real good,” Quevedo, 43, said.

She said she placed the vehicle on display in town. An elderly couple bought her car for the same price as her investment in about a week. She did not earn  much during the months that followed, but she said she wanted her hard work to pay off. She also wanted to gain the trust of the person who provided her with the used vehicles, because more cars meant more money to support her family that back then included her young son.

Six months later, her dedication paid off. Her contact introduced her to a manager of a Duncanville auto dealership who gave her 40 used vehicles to sell. 

“I didn’t know about prices then, I just went with my gut and priced vehicles based on how they looked,” Quevedo said.

From the 40 cars, Quevedo ended up with half. Those 20 vehicles helped her start Ezec Auto Sales Inc., on Elm Street — a business she named after her oldest son, Ezequiel Quiñonez.

“One day you will become a big name,” Quevedo said the manager told her. “I just ask you not to outsell me.”

Quevedo said she laughed at the idea. She said all she wanted was to have a couple of cents in her pocket. She didn’t really think she was business ownership material, or that she would stick around to compete with the “big boys” during the Tuesday subastas (or auctions) in Dallas 18 years later.

On Saturday, Quevedo opened her second used-car dealership, at 220 Fort Worth Drive.

To save on repairs, she solicited the help of her staff and family that includes her husband, Carlos Quevedo, Ezequiel, who is now 21, and her youngest, Sebastian Quiñonez, 6. She spent the last two months renovating the location.

She painted walls, added flooring and landscaping and even had an employee paint a mural. She also resurfaced a pair of old desks she bought in town for $5. She has blisters on her hands to prove her hard labor.

“When she puts something in her mind, she doesn’t give up,” Ezequiel said. “She is a great, honest person. She is always doing what is right.”

Ezequiel, who became manager of the business, described his mother as dedicated and hardworking. Someone he is not only proud of, but thankful for.

“She’s the biggest role model I have had in my life,” he said.

Quevedo said the business will help her son prepare for his future. Ezequiel graduated from Guyer High School in 2009 and has plans to pursue a degree in business administration.

Saturday’s opening included live music and food.

Ezec Auto Sales Inc. is located at 501 S. Elm St. and 220 Fort Worth Drive. Hours are Monday through Saturday 9 a.m. to 6 p.m.

For more information, call 940-382-3292


Denton’s EDSCO Fasteners, the manufacturer of anchor bolts for large steel structures, was acquired by New York-based Validor Capital LLC, a private equity firm.

Jeffrey R. Pieper, the new president and COO of EDSCO, said in an e-mail the acquisition took place May 31.

“I am excited to join EDSCO,” Pieper said, “The team that Andrew Gannon [the founder and prior owner of EDSCO] assembled has done a wonderful job in developing a successful business. The outlook for future growth is bright, and we look forward to building upon the strong foundation in place to reach the next level.”

Validor Capital primarily targets controlling equity investments in companies with revenues of $10 million to $100 million in manufacturing and industrial service industries, according to a news release.

Founded in 1985, EDSCO also has facilities in Charlotte, N.C., and Spanish Fork, Utah. 

EDSCO is located at 2200 Worthington Drive.

For more information, visit


Denton and area businesses are always active, and they always like to try out new things.

And now, some places are competing to be considered for a $250,000 grant from Living Social and Chase’s Mission Small Business program, which is intended to raise national awareness of the important role small business plays in local communities and also to help them grow.

More than 25 local businesses are participating to be considered for the grant:


  • Lone Star Boat, RV & Self Storage, 4770 U.S. Highway 377 South
  • ALC, 1301 Providence Blvd.
  • Full Circle, 160 Bridgeport Drive


  • Sia Home Repair & Remodeling, 3509 Longview Drive


  • Armadillo Ale Works, P.O. Box 3
  • Café Du Luxe, 3101 Unicorn Lake Blvd.
  • Cheeps and Critters Pet Thrift Store, 317 S. Elm St.
  • Dragonflys Hollow, LLC, 2827 Southridge Drive
  • FUnKNUg Productions LLC, 3249 Bent Creek Drive
  • HMS Art and Frame Shop, 1212 W. Mulberry St.
  • The Local Circuit, 308 Dallas Drive
  • NTMOUNTAINMAN, 6628 Hayling Way
  • Pan Ector Industries, 804 Ector St.
  • Pioneer Automotive, Inc., 4529 Teasley Lane
  • Pro-Tech Automotive, 2105 Sadau Court, Suite 100
  • RFCINCo, P.O. Box 2854
  • Square 205, 201 N. Austin St.
  • www.TheGameHeroes. com, 3513 Butler Drive
  • The Patriot Games, 2412 Old North Road, Suite 104

Highland Village

  • Andromeda’s Real Estate, 685 Savanna Drive
  • Nestle Tollhouse Café, 1400 Shoal Creek, Suite 110

Lake Dallas

  •, P.O. Box 597
  • Lorimer Homes, LLC, 606 Myers Drive

Oak Point

  •  Reserve, 711 Majestic Oak


  • Lost On the Horizon Photography, 129 Ringneck Drive
  • Sanger Family Chiro­practic, 907 Chapman Drive

Each business needs to get at least 250 votes to be considered for the grant.

Four to 12 businesses will be selected and then judged by a panel of business experts, according to the program’s website. A detailed listing of the program rules is available online.

The application period be­gan May 7 and will continue through Saturday. The voting period will also end Saturday. Grants recipients will be announced Sept. 15 or earlier.

A total of 374 Texas businesses are participating in the business grant program.

For more details, visit


Coming Up

Healthy Denton, a community-based initiative to improve the lives of Denton County residents, will have is first wellness workshop focusing on credit repair from 6 to 9 p.m. July 11 at the Hilton Garden Inn, 3110 Colorado Blvd.

Cost is $49.99 per person with dinner included for the first 20 people to register. Space is limited.

For more information, visit

Karina Ramírez can be reached at 940-566-6878. Her email address is