Serendipity on the Square has new ideas in gift giving
Claire Amano attributes a few happy accidents with the recent opening of her shop — Serendipity on the Square.
Amano has been making gifts and holiday decorations for years and was selling them at area stores such as Garden Gate.
But she recently decided she wanted a shop of her own.
Amano and her husband were planning to have a booth at Arts, Antiques & Autos and in the process found a space to open a shop.
They both used to work in magazine publishing, and she had decided to stay home with their last three children.
This opportunity came up as her last child graduated high school, she said.
Amano said the DIY movement — fueled by Pinterest, a social networking site where people share ideas — has helped make shops like hers successful.
Many people want to create or buy items they see on Pinterest, she said.
She’s making it possible for them to either come in and buy the item, or learn how to make it.
While Pinterest has fueled the movement, it can almost become a hobby looking at ideas instead of actually using them, Amano said.
Her husband encouraged her to stop “pinning” and start doing, she said.
On top of the other crafts she was making, she began repurposing furniture and was looking for additional outlets in which to sell her items.
“It was overtaking my house,” she said.
That’s when they decide to move into the 900-square-foot space next to Wine2. And a couple weeks later, Serendipity on the Square opened its doors.
Wine2 has been a good neighbor, she said, offering her customers a discount.
Now the shop doubles as a workspace to create and people can come in and find out what she’s making.
It’s also a place where she is offering crafting classes a couple times a week.
Amano provides all the supplies and teaches people how to make the item, whether it’s painting an old clock or frame or making flowers out of paper.
“It’s economical and more personal,” she said of making gifts for people.
She can show her customers how to make it and then they can go make more of them.
Groups can also schedule a class if there are four or more people.
She recently held classes for a bridal party and a birthday party.
Amano will continue to sell items at Garden Gate.
Traci Davis, owner of Garden Gate, said Amano makes chalk boards out of old windows and holiday signs for the seasonal shop.
“She’s just so creative,” Davis said. “She has a good eye for different things.”
RACHEL MEHLHAFF can be reached at 940-566-6889. Her e-mail address is firstname.lastname@example.org.
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Serendipity on the Square
* 108 W. Oak St., Suite 102
* On the Web: www.serendipityonthesquare.com