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Personal profile: Nicole Caldwell

Name: Nicole Caldwell

Occupation: founder of


Birth date and place: Sept. 14, Houston

Family: son William, 5; fiance Scott, 38

The one thing I enjoy most about my work is: creating learning activities that are fun and motivating for children.

My business philosophy is: All families and educators should have access to affordable, highly effective autism interventions, support and resources. 

If I could, I’d be a: best-selling author.

I’m so sick of: traffic.

The four guests at my fantasy dinner party would be: Dave Ramsey, Drs. Robert and Lynn Koegel and Maria Montessori.

My hobby is: reading.

The last book I read was: The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey.

I wish I knew how to: speak fluent Spanish.

My worst habit is: working too much.

Nobody knows I: can play the ocarina.

The people I most admire are: Drs. Robert and Lynn Koegel.

My guilty pleasure is: watching Dallas.

I drive a: rambunctious 5-year-old around town.

I’d like to be driving a: more fuel-efficient car.

My favorite restaurant is: Mr. Chopsticks.

I’m happiest when: I’m spending time with my son.

I regret: waiting so long to start my own business.

If I won the lottery, here’s what I’d do just for me: Vacation at a 5-star hotel.

If I could change one thing about Denton, it would be: traffic.

When I retire, I plan to: volunteer in the schools.

Community activities: member of the Council for Exceptional Children.