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Jerry Jones plans residential community in Prosper

Profile image for By Steve Brown
By Steve Brown

Blue Star Land looking at 1,800-home development called Star Trail

A straight 20-mile drive east down U.S. 380 from Denton soon will land drivers in Jerry World.

Dallas Cowboys owner Jerry Jones is making another big play in Prosper, just over the Denton County border in Collin County.

Jones’ real estate company just broke ground on a major shopping center on Preston Road.

And now Jones’ Blue Star Land is ready to kick off work on a big residential community on Prosper’s west side.

“We are in City Hall with plans for an 1,800-home lot development called Star Trail,” Joe Hickman, who heads Blue Star Land, said last week. “The first phase will be approximately 400 home lots on the northwest corner of Prosper Trail and the Dallas North Tollway.

“We just finished our Star Creek community in Allen,” Hickman said. “So we are looking for the next opportunity to go.”

He said Blue Star already has homebuilders lined up for the new Prosper community.

“Builders are looking for opportunities further north,” Hickman said. “Obviously with the growth and development happening around the tollway and State Highway 121 and the jobs that have been announced with Toyota, FedEx and Liberty Mutual.”

Hickman was one of several developers who spoke Monday at a presentation hosted by the Prosper Economic Development Corp.

More than 300 real estate professionals and business people attended the session.

Blue Star Land and the Jones family have been buying property in Prosper — a former farm town that’s grown to almost 19,000 people — since the mid-1990s.

The 1,000-acre Star Trails community will be just west of the Dallas North Tollway expansion along First Street and Prosper Trail.

A few weeks ago, Blue Star Land and developer Lincoln Property broke ground for the Gates of Prosper shopping center at Preston and U.S. Highway 380.

“The first phase is 93 acres on the northeast corner,” Hickman said. “There is a mix of retail, restaurants, big-box stores and other things.

“We feel like with the rooftops now being in Prosper, it’s time for retail.”

The shopping center, with more than 300,000 square feet, will be anchored by a Wal-Mart store.

Hickman said restaurant tenants, a sporting goods store and home goods retailer have also been signed up.

The shopping center is on part of 600 acres Blue Star plans to develop around the Preston and 380 intersection.

“At the northwest corner we have an additional 400 acres of mixed use,” Hickman said.

The other big Prosper development just getting started is Matthews Southwest’s 157-acre business park at the tollway and U.S. 380.

Texas Health Resources recently started work on an outpatient facility on more than 10 acres in the project.

Developer Jack Matthews said he’s got architects working on plans for the first of several speculative office buildings planned in the project.

“On that site we’ll have everything from retail to offices, medical offices, multifamily residential and hotel,” Matthews said. “For the next two years you will start to see some retail and office.”

Just west of Matthews’ project, United Commercial Development is ready to start construction on a 43-acre shopping center at the entrance to the Windsong Ranch community.

The retail development will be anchored by a 123,000-square-foot Kroger supermarket.

“We are planning to break ground with a grocer in February or March,” said developer Robert Dorazil. “When you drive out there now, it looks pretty green. By 2017, this is going to look very different.”

Another Kroger is already being built on Preston Road in Prosper. It’s at the south end of what was previously former football star Deion Sanders’ estate.

MQ Development Partners is building the 30-acre shopping center with the Kroger, 45,000 square feet of adjoining retail and restaurant plus more planned construction.

“It’s about 120 days until the Kroger opens,” said developer Don Silverman.