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The University of North Texas put on a production, underscored by its symphony orchestra, to unveil a new five-year strategic plan and image Monday.
"A Green Light to Greatness" is UNT's new tagline, which was established along with a new look for the logo with the help of Sullivan Perkins, a firm hired over the summer under a one-year, $140,000 contract. The previous tagline was "Discover the Power of Ideas."
Monday's presentation, called "Four Bold Goals, One Great University" outlined the four goals of UNT's new strategic plan, which include providing the best undergraduate educational experience in Texas, becoming a tier-one research institution, running an effective business and expanding its outreach to the community and the North Texas region.
"These goals are the framework for our strategic plan," President Lane Rawlins said to the crowd of almost 1,200 who attended the proceedings. "Taken as a whole, they describe a great living university, a green giant. Not just a great university in North Texas but a great University of North Texas."
Now that the brand has been announced, UNT will begin the next phases in its branding initiative, which including developing its use of social media as well as evaluating and developing its news service.
Social media is important because it engages a younger crowd, Leliaert said. "We want to make the best possible use of it," she said.
Leliaert said firms have already made bids on both of those projects and UNT is no longer taking bids.
The event was orchestrated by Bill Lively, who was hired last year in a newly created vice chancellor of strategic partnerships position for the UNT system.
Lively is a former president and CEO of what is now the AT&T Performing Arts Center. He also served as president and CEO of the North Texas Super Bowl XLV Host Committee.
Lively said he decided to play to UNT's strengths by featuring the UNT Symphony Orchestra throughout Monday's presentation, which took place in the Murchison Performing Arts Center.
His goal was to make it "dynamic and dramatic," he said.
RACHEL MEHLHAFF can be reached at 940-566-6889. Her e-mail address is rmehlhaff@dentonrc.com .
 
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