Most people who come to 35 Denton are there to see their favorite musical acts — and to discover new ones.
That doesn’t keep the day panels from drawing standing-room-only crowds during the four-day festival that begins Thursday in the heart of Denton.
Michael Seman, a research associate for the Center of Economic Development and Research at the University of North Texas, coordinated this year’s daytime panels.
“This year is going to be a watershed for the daytime programming,” said Seman, who will also perform at the festival with his noise rock band Shiny Around the Edges.
The panels cover topics from music business networking, legal tips for musicians, music video production and a dissection of Denton’s melding of college, city and cultural scenes.
In the broadest terms, the target audience for the festival’s panels is adults ages 18 to 35. Seman said he and other organizers have been focused, though.
“More specifically, the audience is young adults who play music,” he said. “[The panels are] not ‘how to get your band signed,’ because there are plenty of other festivals for that. This is to help musicians be better artists.”
Most working musicians aren’t signed to record labels, and don’t have companies making financial investments in artists’ marketing, distribution or touring. The panels are aimed at those musicians, Seman said.
“I’m really excited about the video panel,” Seman said.
“Internet Created the Video Star” will be at 1 p.m. Saturday at UNT on the Square at 109 N.Elm St. Seman said the panel will break down music video-making for different budgets.
“We have Jason Reimer, who made the Mind Spiders video (for the song “Wait for Us”) and Jake Wilganowski, who did the video for The Angelus (“Crimson Shadow”),” Seaman said. “And then we have Chris Avant, who did the ‘Texas’ video. And then there’s my wife (Jenny Seman), who films all of our videos. We’ve got panelists who have made videos with really high quality production to the lower-budget end. And all of them made good music videos.”
Kyle LaValley, creative director of 35 Denton, said performer Lars Larsen will carry video through the festival, which features such top acts as Solange Knowles, Sleep and Camera Obscura as well as other many local, regional and national bands.
“He [Larsen] does a lot of live, visual performances, and he’s going to be doing some live video performance during the festival,” she said. “We look at his work with us as a real unifying presence between the day programming and the music festival.”
The panels have always been well attended, LaValley said.
“We’re really pushing the daytime programming,” she said. “Those exchanges are important. People dedicate a lot of time to those, and they need to happen during the day, when people can make time for them and not have to choose between a show and a panel they could really get something out of. We think the daytime programming is a really crucial part of this whole event.”
Seman said the educator in him makes him feel obliged to take on the day programming role in a festival that is adding to Denton’s appeal as a destination.
“As a citizen of Denton and an educator, it’s in my nature to really want to give back as much as possible. When I was these kids’ age, I didn’t have that kind of guidance,” Seman said. “I feel like I have to do this. Ninety nine percent of us are volunteering (time and expertise to the festival). We’re not doing this for our health. We want to push this forward. We want to make the city more able to be that place where creative people want to be.”
LUCINDA BREEDING can be reached at 940-566-6877. Her e-mail address is email@example.com .
35 DENTON DAYTIME PROGRAMS
Dan’s Silverleaf, 103 Industrial
Oak Street Drafthouse, 308 E. Oak St.
The Hive, at the intersection of Bell Avenue and Sycamore Street
UNT on the Square, 109 N. Elm St.
Friday, March 8
• 2 p.m. — Baptist Generals Listening Party — listen to the long-awaited, latest album at Dan’s Silverleaf
• 5 p.m. — Little d TX presents: Beer and tacos with the Pink Antler at Oak Street Drafthouse
• 6 p.m. — In the Mix Denton: Music Industry Networking Reception at The Labb
Saturday, March 9
• 11:30 a.m. — Dan’s Silverleaf Day Party at Dan’s Silverleaf
11:40 a.m. — Los Patos Poderosos
12:20 p.m. — Pinebox Serenade
1 p.m. — Old Warhorse
1:40 p.m. — Holler Time
2:20 p.m. — AM Ramblers
• 1 p.m. — Internet Created the Video Star at UNT on the Square
• 3 p.m. — Will Play for Tips: 5 Legal Tips for Musicians/Artists/Songwriters at UNT on the Square
• 5 p.m. — Denton: A City, A College, and a Creative Class at Oak St. Drafthouse
Sunday, March 10
• Dan’s Silverleaf Day Party at Dan’s Silverleaf noon — Mariachi Quetzal
12:40 p.m. — Box Car Bandits
1:20 p.m. — Delmore Pilcrow
• Burger Records Day Party at The Hive noon — Enjoy
12:30 p.m. — Summer Twins
1 p.m. — Burnt Ones
1:30 p.m. — White Fang
2 p.m. — The Memories
2:30 p.m. — Colleen Green
• 2 p.m. — 35 Denton Presents: The Spiderweb Salon at Dan’s Silverleaf