Video killed the radio star

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David Minton/DRC
Sarah Jaffe performs with The Cannabinoids at The Hive during 35 Denton on Saturday night. Severe weather forced 35 Denton officials to evacuate the festival grounds. Schedules were shuffled and the Solange set was moved to The Hive, a new, high capacity indoor venue of the festival.

A Saturday afternoon panel during 35 Denton was not fully packed, but it had a slew of artists ready to share their personal expertise with anyone willing to hear them.

The event, held at UNT on the Square, focused on the creativity of music videos and the importance of how a video is to an emerging artist.

Panelists were Jake Wilganowski, Liz Larsen, Chris “AV” Avant, Jason Reimer and Jennifer Seman.

“Videos right now are the best form of advertising,” said Avant, also known as AV the Great.

In the viral world of video we all live in today, it’s the quickest and best form of promotion for your group, Avant said.

Nearly all panelists agreed and went further to say that you don’t need a large budget to get your video out to the masses.

“Nearly everyone has an iPhone. Just prop it up and go,” said Reimer, whose credits include composer/director for the Baptist Generals. “Don’t let money spur your creativity.”

While getting your video out there is important, Wilganowski said honesty and location are key.

Musicians must be honest about how much they can afford up front, Wilganowski said.

“Even if you just have a band playing on rafters, it’s better than someone standing on a stage — we have all seen that,” Wilganowski said.

Wilganowski, owner of Cine-Automatic, has lived in Denton since the early 2000s and said the best thing about being here is that the town is full of great locations to shoot.

“This town is extremely artist-friendly, so they will let you work with them for video,” he said. “Compare that to Dallas, where you will easily pay more than $2,000 for a location.”

Avant told participants to not rule out touching base with Dallas, or anywhere for that matter.

“If you want to get a good video, don’t be afraid to ask questions and ask for partnerships,” Avant said. “It’s those partnerships that will help you out in the long run … you and the video producer or whoever you partner with … can both make money.”

Social media is a huge promotion tool. Attendees were told to make sure you let someone know how many people like your Facebook page and then you can guarantee at least that a certain amount of eyes will see your video and the credit of  whomever may help.

While many suggestions were thrown about, the panel agreed artists should not be intimidated to jump in.

They said there are four key ingredients to get a video up and running: A good idea, speaking up for help, being honest about the budget to producers up front and food.

“Food will go a long way in a shoot; provide food and coffee to start the day, and everyone is happy,” laughed Reimer.

Later on Saturday, severe weather warnings prompted officials with 35 Denton to clear the festival grounds after A.Dd+ finished its set on  main stage two.

A line of powerful storms with pingpong ball-sized hail and strong winds was predicted, prompting what appeared to be about a thousand festivalgoers to seek refuge at The Hive, a new indoor venue on the corner of Bell Avenue and Mulberry Street.

The festival concludes today.

 

Staff writer Lucinda Breeding contributed to this report.

MEGAN GRAY can be reached at 940-566-6885. Her e-mail address is mgray@

dentonrc.com.

 


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