The outside of Oak Street Drafthouse and Cocktail Parlor is draped in woven blue yarn and neighborhood yards will soon have “yarn-bombed” plastic flamingos, all aimed to draw attention to a new SCRAP Denton fundraiser.
On Monday night, more than 100 people stopped by Oak Street Drafthouse to kick off the project, knitting creations to place on plastic flamingos and businesses that support SCRAP, a local nonprofit that takes donated used materials to create new art and craft projects.
The fundraising project is now underway for the next month, and organizers hope to raise $8,000 to fund SCRAP’s educational programs for children and adults. Alana Presley, a member of SCRAP’s advisory board, said she and her daughter went to the event that had a diverse crowd of people who want to help SCRAP raise money.
“There were people of all ages from all types of diverse backgrounds from the community sitting together and knitting together — I’ve never seen that before,” she said. “I really felt like it captured what Denton looks like.”
Now, Presley and others will begin to promote the donation drive by placing the decorated flamingos at homes around Denton as a way to ask for donations and ask the homeowners to pass the flamingos along to friends, said Heather Gregory, director of SCRAP.
With the profits from the fundraiser, Gregory said the organization hopes to be able to pay rent for classroom space, hire a part-time educator to help with summer programming, fund developing and implementing creative reuse curriculum for teachers and buy materials and tools for classes.
“We have a goal to significantly increase the number of kids and adults we reach in 2014 to 1,000, and part of what we need to do is get support from the community to help us cover the costs,” Gregory said. “It will help us reach more people through the programs and help the program grow and be more self-sustaining.”
Since SCRAP was created in 2012, it has diverted more than 26 tons of materials from becoming waste and sold them to crafters, teachers and artists cheaply.
The increased programming will help people learn about SCRAP Denton and also about creative reuse for household products and other materials, Presley said.
“I like to think [my daughter] really has an understanding of why it’s important to get stuff from SCRAP,” Presley said. “She doesn’t know to think ‘let’s go to Hobby Lobby, or can I get something new?’ It’s ‘What can I use around the house or can we go to SCRAP?’”
To donate to the campaign, visit http://igg.me/at/scrapdenton.
JENNA DUNCAN can be reached at 940-566-6889 and via Twitter at @JennaFDuncan.