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Corinth officials to consider identity plan

Profile image for By John D. Harden / Staff Writer
By John D. Harden / Staff Writer

CORINTH — Next month, Corinth city officials will consider approving a plan proposed by the Economic Development Corporation to start a marketing campaign designed to develop an economic identity for Corinth and lure commercial development.

Officials said Corinth faces competition from surrounding cities that have more mature communities and are more likely to attract commercial businesses.

Economic Development Corporation director Guy Brown said one issue Corinth faces is that it lacks an identity and developers tend to bypass the city.

“There is little awareness of Corinth in the region,” Brown said. “But because we don’t have an identity, this is our chance to create one.”

Brown said building a marketing strategy will help officials advertise to outside developers and turn the city into a destination for customers and development.

The campaign will include distributing brochures containing city information and conducting events that target specific development groups and potential partners.

“The goal is to advertise and network with developers and show them how great we are,” Brown said.

Brown said some of Corinth’s weaknesses include low daytime employment and population, a low percentage of commercial property and a high percentage of residents spending their money in other communities.

He also said regional competition is pulling sales tax revenue away from the city. He estimates that about $400 million annually is spent outside city limits.

“That’s money we could use here and diversify the local portfolio so that the burden of taxes doesn’t fall on the homeowner,” he said.

Brown said that despite the city’s lack of an identity, Corinth has several strengths including its location to Dallas and Fort Worth, the quality of residents, high-ranking schools and residential growth.

Brown gave a presentation of the marketing strategy to the City Council last week in a workshop session.

He said the presentation was an introduction for council members before the marketing plan is placed on the council’s agenda this month.

The marketing campaign will be an ongoing effort for the city and each phase of the project should be implemented within three to five years.

According to city documents, implementing each stage of the plan would cost the city approximately $130,000 and there will be some recurring costs.

Council members said they were eager to start the marketing campaign and praised Brown and the EDC’s work on the project.

“It’s a necessary task I think that will benefit the city, and I’m sure as we move forward with it, we’ll start to see some positive results,” Mayor Paul Ruggiere said.

JOHN D. HARDEN can be reached at 940-566-6882 and via Twitter @JDHarden.