Skip to Navigation Skip to Main Content

Salvation Army to raise funds at Apogee

Profile image for By Britney Tabor / Staff Writer
By Britney Tabor / Staff Writer

A fundraising luncheon benefiting the Salvation Army of Denton is being conducted at the University of North Texas on Tuesday.

The annual Doing the Most Good Luncheon will take place at noon on the Mean Green Club level of Apogee Stadium. Serving as the keynote speaker will be Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and president of the Dallas Cowboys Cheerleaders. A live auction at the luncheon will include sports-themed objects.

“The luncheon is a way to keep the Salvation Army and its services before the community,” said Pat Patey, public relations manager for the Salvation Army. “It has a fundraising component, and it also has an awareness component for the community.”

Funds raised at the luncheon will support the Salvation Army’s emergency homeless shelter, food pantry, hot meals program, summer heat relief, worship programs, Christmas assistance, youth activities, life-skills workshop, Drug Addicts Anonymous meetings, senior citizen activities and emergency financial assistance, according to a press release from the Salvation Army.

“The Salvation Army is known for maximizing contributions,” Patey said. “Our national average is to use 82 cents of every dollar donated in direct services for people in need. When people give to the Salvation Army, they can feel they’re doing the most good in their contributions to help the most people.”

Anderson in 2010 became the first woman to lead the Salvation Army National Advisory Board, as chairwoman. More than 18 years ago, along with her parents, Gene and Jerry Jones, Anderson became a supporter of the Salvation Army and assisted in forming a partnership between the charity and the Cowboys that has extended to a national Red Kettle kickoff that takes place at halftime of the team’s annual Thanksgiving game.

With the Cowboys, Anderson oversees “strategies and applications” relating to the team’s brand and is involved with the decor and presentation of Arlington’s AT&T Stadium. Anderson also serves as chairwoman of the NFL Foundation. According to the Salvation Army, she “has been called both the most powerful woman in the NFL, and the most powerful woman in sports.”

Patey said the Salvation Army is hopeful that people in the Denton area will attend the May 13 luncheon. He said the organization is expecting between 250 and 300 individuals to attend. The Salvation Army has a goal of $40,000 it hopes to raise from the event, Patey said, and as of early last week $33,000 had been committed.

“The Salvation Army is making a meaningful difference in the community of Denton, and it’s through the support of the community that we’re able to do that,” he said. “We depend on contributions from the community in order to meet the human needs in the community in Denton, and this luncheon is one important way we raise those funds and we encourage those considering to make a reservation for that day to call and join us for that day.”

Advance tickets to the luncheon cost $60, and entry will cost $75 at the door. Sponsorships are available. For more information, call 940-566-3800.

BRITNEY TABOR can be reached at 940-566-6876 and via Twitter at @BritneyTabor.