We like the concept of North Texas Day of Giving — it’s a convenient way to donate to worthwhile organizations and can save time and frustration.
But more importantly, the annual event helps level the playing field somewhat for smaller charities that don’t have the resources for big fundraising campaigns and can often help them connect with new supporters.
Making new friends is a critical step for small nonprofits that are getting established or that find themselves unable to compete with larger, better-equipped organizations for limited donor dollars.
It’s not always the worthiness of the mission that grabs the most attention — it’s easy for deserving groups to be overlooked when their sales pitch isn’t as slick or as loud as others.
This was the fifth year that Communities Foundation of Texas has organized the North Texas Day of Giving, and on Sept. 19, Denton County nonprofits — many of them small and with limited staff — raised $646,799 for themselves.
Across North Texas, the event brought in a record-breaking $25.2 million for nonprofits.
North Texans donated $10.8 million more than last year — the most ever raised during a giving day, according to Carol Goglia, the foundation’s director of marketing and communication.
“Overall, how many continue to come out and support this, the generosity of North Texans is amazing,” Goglia said.
We agree, and the results of this year’s giving day event proved once again that Denton County residents care about their neighbors’ needs and are willing to share their resources to help.
The Communities Foundation of Texas contributes to the pot at the end of the day, dividing up what it has to give based on what the charities pulled in. This year, the charities will receive about a 6.4 percent bonus on their donations, courtesy of the foundation, Goglia said.
For example, Special Abilities of North Texas brought in $109,400 from 10 donors, the most of any Denton County charity. That bonus means another $7,000 or so from the foundation.
Located in Lewisville, Special Abilities of North Texas provides care, training and support for adults with special needs, including day care for those with Alzheimer’s.
The Denton Animal Shelter Foundation brought in $60,883 from 226 donors, the most donors of any Denton County charity.
Some charities received prizes from other participating foundations for such achievements as most donors and most new donors, with categories for new participants.
The next North Texas Giving Day has already been scheduled, Goglia said, for Sept. 18, 2014, and we fully expect that Denton County residents will once again lead the way in donations. You can learn more by visiting www.donorbridgetx.org .
Thanks for your generosity, Denton County residents — you’re the best.
But don’t think that you have to wait a whole year to make additional donations — local charities can put your gift to work in the community at any time.
Our nonprofits provide many essential services — let’s keep them up and running and helping those who need it most.