As one of six new hotels and dozens of restaurants and retail stores opening in Frisco this year, Comfort Suites is looking at a very competitive hiring market for the 35 workers it needs.

Curt Eiffert, general manager of the 109-room hotel to open this month, doesn't expect any trouble hiring front desk staff and housekeepers, but he thinks it will be harder to find experienced managers.

That's the employment picture across the Dallas-Fort Worth area as new hotels and restaurants have opened and corporate offices based here have added staff to support growth elsewhere. Frisco alone will gain nearly 600 hotel rooms and more than 200 jobs by year's end.

Overall, the Dallas area has gained 2,959 hotel rooms since 2006, totaling more than 62,700 rooms, according to PKF Consulting in Houston. The group projects that 2,542 more rooms will be added by the end of next year.

"Whenever anyone thinks of building a hotel in Texas, they think of Dallas," said PKF senior vice president John Keeling. Low costs and dynamic growth are spurring development after a few slow years, he said. North Texas' population is expected to jump from 6.1 million today to 9 million by 2030.

"You can't have the industry growing as fast as it is and hope to keep up with [hiring]," Mr. Keeling said.

Mr. Eiffert's answer is to "get creative." He has contacted the hospitality programs at Collin County Community College and the University of North Texas to recruit workers and found his first hire, Jennifer Jester, on a career Web site.

Ms. Jester, who two weeks ago started working as director of sales, re-entered the workforce after taking two years off to have a baby. Before that she had worked in management at Sun Suites in Plano.

"I had been talking back and forth about whether I wanted to go back to work or not, and then I saw this," she said of the Comfort Suites job. "It's nice to be back at work."