If your morning java just isn't giving you enough jolt, now you can get a boost while channeling your inner child.

Tootsie Roll Industries Inc., the maker of Tootsie Rolls, has launched Maxxed Energy Pops, a cleverly packaged energy drink in the form of a lollipop.

The caffeine-laced pops, which come in packages that resemble energy drink cans, have 40 milligrams of caffeine (an 8-ounce coffee has about 95 milligrams).

The pops, which have a lime green color and flavor, contain various herbs and supplements, such as taurine, ginseng and guarana. And plenty of sugar (16 grams per pop).

The company says the intended audience isn't children, but rather the energy drink-hungry 18- to 24-year-old demographic.

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NEW TASTES: Maxxed Energy Pops are available at convenience stores nationwide for $1