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Suite deal for the Cowboys turning out even sweeter
Arlington: New stadium near goal of 200, so 300 is now the target12:00 AM CST on Saturday, February 23, 2008
ARLINGTON – The suites at the new $1.1 billion Dallas Cowboys stadium in Arlington have sold so quickly that the team is building more.
The Cowboys plan to sell 300 suites instead of the announced 200. The team has already sold about 200 suites ranging in price from $100,000 to $500,000 annually.
Greg McElroy, a Cowboys executive vice president, said the added suites will go just above the Hall of Fame Level in an area that had a variety of possible uses.
"There was flex space built into the plans so we could have club seats or suites there," Mr. McElroy said.
The least and most expensive suites have already sold out. The average suite is about 16 feet wide and 40 feet deep. Owner Jerry Jones' suite is about double that size.
On Monday, the Cowboys also opened up sales of club seats in the new stadium to all Texas Stadium season ticket holders. About half the 15,000 seats were sold to existing season ticket holders with comparable seats in Texas Stadium.
For the first four days of this week, the team sold about 300 club seats to people or companies that have season tickets elsewhere in Texas Stadium. The club seats cost $340 per game and require a seat option payment ranging from $16,000 to $150,000.
Eventually, any remaining club seats will be sold to people who paid $100 to be placed on a waiting list. Mr. McElroy said he's not sure when they'll get a chance to buy club seats.
"If it continues at this pace, we don't see a need to cut off the sales for a while," Mr. McElroy said.
The Cowboys still haven't announced the ticket or seat option prices for the upper decks. Mr. McElroy said those prices should be announced soon but no date has been set.
The Cowboys have a major event scheduled this weekend. About 7 a.m. Sunday, construction workers will install the keystone piece of the second arch in the stadium.
The stadium will have two quarter-mile-long arch support structures.
The arches will also hold up the 600-ton, 60-yard-long scoreboard.
The stadium is scheduled to open for the 2009 season and will host the 2011 Super Bowl.
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